A very interesting and controversial article published by Poets & Quants, quotes Jana Blanchette, Founder of Inside MBA Admissions.

The thesis implies that a candidate’s undergraduate and company (work experience) “brand name” pedigrees trump consideration of a candidate’s merit during the MBA application process. Jana explains that “brand names” are an important consideration in MBA admissions, as these are indicators of future success. However, Jana also cautions that these are just one consideration, as applications are truly looked at holistically. Check out the entire article here.